iHeart Media Ramps up Collaboration to Ensure the Success of its Marketing Promotions
iHeart Media focused on collaboration among team members as the key to unlock greater efficacy of its promotions. By completing the Core Strengths: Results through Relationships workshop, promotions team members gained insight and a new set of skills to collaborate more effectively with colleagues as well as increase the productivity of their direct reports.
The Core Strengths Solution
iHeart Media team members gained immediate and tangible benefits from attending the training. First and foremost, the workshop enabled participants to gain a better understanding and appreciation for the differences among teammates. As Cruz noted, “Just because someone has different beliefs and perspectives, that doesn’t mean a successful working relationship can’t form.” In fact, the opposite is true. As Cruz said, the workshop teaches people that “working with those who are different from you is a huge asset if you can understand their drivers and motivations.”
Further, participants realized that even though fellow colleagues hold the same position, their motives and strengths drive their perceptions, work style, and communications preferences. “I now know not to get offended if my colleague doesn’t provide an emotional response as I understand that her primary motivation is achieving results and getting the job done,” noted Cruz.
In addition to greater understanding, participants applied the learning directly to how they delegate tasks to direct reports in a way that helps them be more successful. Cruz explained, “My managers and I can now assign tasks that best utilize colleagues’ strengths while building upon their weaknesses.” In fact, her manager applies her knowledge of Cruz as “People centric” to assign tasks that allow her to be on the front lines interacting with people. On the other hand, her manager delegates tasks to her “Process centric” colleague that are more process oriented. Doing so plays to their individual motives and strengths while ensuring greater productivity, higher levels of engagement, and a more efficient work environment.