Social capital is about building trust, belonging, connection, and collaboration. it encourages the development of shared values and norms. Unfortunately, with the workplace shift to fewer in-person interactions, there’s now a greater lack of ease and effort in building it.

To keep teams moving forward, the solution is to get to the root of-and re-imagine-how we build it. After decades of experience in studying human nature, we’ve found that the number one way to garner traction around social capital is to understand, speak to, and operate out of an understanding of our motives as well as the motives of the person we are connecting with as we build social capital.

In this guide, we’ll discuss the importance of social capital and the benefits of focusing on motives to build it.