iHeart Media Ramps up Collaboration to Ensure the Success of its Marketing Promotions
“I now know not to get offended if my colleague doesn’t provide an emotional response as I understand that her primary motivation is achieving results and getting the job done.”
iHeart Media is a leading media company in the United States and puts on a large number of in person events and promotions across the country each year. Summer is the busiest time of year for the promotions team as they have back-to-back promotional events with demanding timelines and require working effectively with a wide array of styles.
iHeartMedia’s VP of Marketing sought help in increasing the efficacy of iHeart Media campaigns by helping employees learn how to work collaboratively with different personalities through greater understanding and by leveraging individual and team strengths. Specifically, iHeart Media Promotions Directors, each of whom has a team of 20 or more Promotions Assistants, were identified as the key inoculation point for the desired change.